World famous watchmaker Breitling seems to be in trouble. This is not an in-depth financial analysis. Taking a good look at something can convey pertinent facts long before painstaking research will confirm an eye-sight impression. A company aspiring to sell highest quality watches should express this visually, too. Breitling is a total fail when it comes to its Christmas decoration.
Walking through New Bond Street in London, I took a look at the display of Christmas decorations in and outside of the shops. The decorations are not always new or avant garde. And avant garde can quickly turn into tasteless. Cartier is winning the crown for the most tasteless Christmas decoration this year. It is so ugly, my camera refused to take a picture of it. Basic decorations can make a good impression, and expensive displays can go over the top. Even no decoration at all is an option when dealing with a small shop and narrow window front. What is absolutely not acceptable is a cheap decoration when doing business in a top address like New Bond Street. Shops doing that are on the brink of folding. Welcome to the Breitling shop.
The Christmas decoration in the Breitling shop is a disaster. No decoration would have been more, and when doing Christmas, please do it with style and panache. The crime doesn't lie in the spartan decoration idea, it lies in the cheap materials used. Artificial Christmas decoration may serve its purpose, but if you have to do that, you'll have to use highest quality products. Picture proves, Breitling uses the cheapest kind of artificial decoration available. Are these the signs of a forthcoming Breitling bankruptcy?
Zilli's fashion shop is only a few doors down in New Bond Street. They are using highest quality natural decorations. The Christmas decoration itself is not the most pleasing. Worse, it has gone wrong insofar as it covers the shop name completely. That really shouldn't happen.
Compare to all this the Christmas decoration in Burlington Avenue that links Piccadilly with New Bond Street. It can be done tastefully.
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