Tory Burch and Estée Lauder Present New Scent in London

In London, Tory Burch and Estée Lauder had invited a select group of guests for the launch of the new fragrance accompanied by a matching make-up line. The presentation was set up in style, and flowers played a central role in the decoration of the rooms.We had the pleasure to provide the flowers and make the arrangements for delivery to the exclusive Arts Club in Dover Street in London.



Estée Lauder Beauty will bring a beauty line by Tory Burch into shops worldwide. At the heart of this series is the fragrance designed by Tory Burch. It is described as tomboyish and feminine in a mix redolent of men's fragrances produced in the sixties. The scent is complemented with some distinctive makeup products. These include lipsticks in nude and rose, cheek tint and a bronze & blush palette. Further, a retractable, multi-functional brush is offered in an exclusive design in gold and orange.

The small but fine collection is complemented by the rose-colored bath & body series. It includes cream, body lotion, shower gel and scented candles. Cosmetics company Estée Lauder is responsible for the production of the whole beauty series. This will not be a one-off collection but rather the first of further collections by Tory Burch. According to Este Lauder spokeswoman Veronique Gabai-Pinsky, the cosmetics group is planning to establish Tory Burch as a long-term multi-brand in the beauty market.

The perfume by Tory Burch consists of notes of vetiver and citrus combined with a subtle, floral bouquet. As far as we were able to get information from Tory Burch herself, the scents of tuberose, roses, and peonies are contained among others. The flowers personally selected by Tory Burch  for the occasion at the Arts Club were therefore the delicate pink Keira Rose, a lightly fragrant garden rose, and tuberose.

The arrangements were made ​​in blue and white Chinese vases that have become a trademark in all Tory Burch shops around the world. The roses were presented in elegant, domed arrangements, which again reflected the elegance of Tory Burch products.The tuberose were composed in loose bunches, reminiscent of a simple bouquet of garden flowers.

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